Sketch
Final products
How to use
Value flow model
We explored many ways of packaging food through sketches, but ultimately did not adopt the method in the sketches. The final decision was not to limit the user's ways of use and made three types of beeswax cloths: large, medium and small, paired with a beeswax mixing bar made by us with a unique formula. Users can use it in their own way, and can use the bar to maintain the beeswax cloth.
Wrap different kinds of food
Use the bar to maintain
Wash with cold water and dry
Branding
pop-up promotions and sales
Visual system
Website design
Website sales
In person sales
Instagram promotion and sales
On display at retailer
Promoting with special patterns, clear instructions, beeswax bars for less stickiness and residue, a wide variety of colors, and breathable features. Marketing both online and offline for 8 product units resulted in a total revenue of
$300 HKD.
Margin
+
Optima italic
For families who want to purchase food wraps which is more environmentally friendly, BundleBee provides a greener and safer option to replace plastic wraps. Bundlebee sets itself apart from other brands with its full set beeswax kit to organize un-eaten food and allow users to repair and create personalized wraps. BundleBee also offers wide varieties of color and patterns for you to choose, We aim to provide a high quality, safe and pleasurable experience when wrapping your food when going out. Our brand also represents a greener future, one where people and the planet thrive together. Join us on this journey towards a more sustainable future.
Brand Positioning
Bee's Wrap - different sizes and patterns.
Abeego - wraps with 3 sizes
Etee - wraps with less patterns and size to choose
Khala & Co - beeswax wraps made from GOTS certified organic cotton,
